Your car data owned by manufacturers now

Newer Vehicles Generate as Much As 25GB of Data/Hour according to McKinsey.  Now That is Extremely Interesting!  It is also daunting as we now need to know "what data" right?  You also want to know where it is going if anywhere and who owns the data?  All interesting questions that we never thought about.  Just get in and drive, choose a destination and if a light goes off in the dash you call us here at Marysville Motor Cars, Inc to schedule an appointment.   We want our Marysville drivers to be informed as always and able to make their choices based on having facts.  This is a big change in the automotive-truck service industry and it really has not hit the news at all, so it is up to us to get you up-to-date and informed.  Here are the facts and where you can find more information!

Our diagnostic equipment downloads codes from your computer when you have an issue with data stored on your vehicle but newer vehicles transmit data straight to the manufacturers as well. 

Your vehicle gathers data as you would expect about your location and the overall health of the engine, transmission, electrical equipment as well as tires, and everything else you see on your dash as you scroll through the many new system diagnostics on your new vehicle. 

It also knows how fast you drive, vehicle performance, location, how hard you brake, and "biometric data on people in the vehicle" including HOW MUCH YOU WEIGH?  Why it would record that is something I personally would like to know?

The newer vehicles also have internet packages available so we should have made the connection sooner that our data would be wirelessly transmitted straight from our vehicle to the manufacturer. 

Who owns the data?  Not You!  If it is stored on the computer you can control who accesses it but not if it is transmitted straight to the car manufacturer. 

Why does it matter? 
1.  If you don't control your data then you can not control who works on your vehicle or who has access to the data. 
2.  They could share and sell it with a third party without your consent or knowledge for research and advertising.  There is no opt-out.
3.  Car data is important to the maintenance and repair of your vehicle.  You should control where you take your vehicle for repairs so that it is convenient for you and the right choice for your family.

Want to know more?  Take the Quiz and see what your vehicle knows about you?  How much data does it collect?  https://quiz.yourcaryourdata.org/

There is a new Driver's Bill of Rights with Your Car. Your Data. Your Choice.  You can also find more information - join a petition - share it with friends and family if you like.  We want you informed and this is truly an interesting twist in-vehicle news.  Who knew they kept track of our "biometric weight".  If you have any questions or want to know more go to https://yourcaryourdata.org/

 



 
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